I Killed a Rabid Fox with a Croquet Mallet: Making Your Business Stories Compelling and Memorable Nicolas A. Boillot

ISBN: 9780989235501

Published: April 24th 2013

Paperback

102 pages


Description

I Killed a Rabid Fox with a Croquet Mallet: Making Your Business Stories Compelling and Memorable  by  Nicolas A. Boillot

I Killed a Rabid Fox with a Croquet Mallet: Making Your Business Stories Compelling and Memorable by Nicolas A. Boillot
April 24th 2013 | Paperback | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 102 pages | ISBN: 9780989235501 | 10.35 Mb

When it comes to sharing the memorable stories that will keep customers and attract prospects, most businesses end up with canned press releases, boring case studies, uninspired blog posts and tweets that no employee, customer or partner will ever remember. I Killed a Rabid Fox with a Croquet Mallet teaches the principles of story creation that should inform all communications, from ads to case studies, articles to blog posts.

Learn the value of building compelling and memorable stories. Understand how to build your own great stories through examples from large multinational businesses and smaller companies that any business person can understand and mirror. Rabid Fox includes a brief workbook that anyone can use to start creating compelling and memorable stories.



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