Cases in Marketing Hanne Hartvig Larsen

ISBN: 9780761955696

Published: October 28th 1997

Hardcover

224 pages


Description

Cases in Marketing  by  Hanne Hartvig Larsen

Cases in Marketing by Hanne Hartvig Larsen
October 28th 1997 | Hardcover | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 224 pages | ISBN: 9780761955696 | 9.35 Mb

This rich collection of case studies highlights key marketing issues in an international context characterized by diversity of markets, competitors and consumers. Some of the cases require students to synthesize broader strategic issues such as:MoreThis rich collection of case studies highlights key marketing issues in an international context characterized by diversity of markets, competitors and consumers. Some of the cases require students to synthesize broader strategic issues such as: entering the global market- coping with international competition- managing the globalization process- adapting to rapid change due to worldwide developments- and weighing global standardization against customization.

Other cases bring students analytical skills to bear on issues of a more tactical nature such as: international market and competition- the collection and use of data in market research- evaluating communication effectiveness- and multifactor portfolio analysis.



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